REMIX is a 1-hour transmedia infotainment format that gives an EDUCATIONAL SLANT TO POP CULTURE. By investigating the connections that make up our culture the show exposes how EVERYTHING IS A REMIX. The strings of inspiration between literature, movies and music coming together to form an artistic work are revealed in a character-driven presentation that excites, inspires, and educates youth how to BE MORE CREATIVE and express him or herself by COLLABORATING and REMIXING CULTURE with fans from around the world.
REMIX features PLATO, the scruffy-haired peripatetic POP CULTURE PHILOSOPHER who WALKS AROUND the globe looking for REMIX. Each episode is set in a different bustling metropolis (PARIS-NYC-BEIJING, ...), with the season starting and ending in LONDON. Every week — with the help of a SIDEKICK guest expert — we analyze the cultural REFERENCES of one pop culture phenomenon — from LADY GAGA to GIRL TALK to TECNO BREGA of Brazil. Getting us into strange discussions with artists, street-stranger-remixers and online fans, REMIX is an unconventional show that educates and enlightens us about the REFERENCES that make up our culture of MOVIES and MUSIC.
Culture is about making connections and REMIX crosses platforms to encourage and engage viewers become more creative. Extending from the tentpole television show, a transmedia storyworld emerges, where viewers become participants, a social network where each week PLATO highlights the cleverest CULTURE REMIX submitted by members that leads to a GRAND FINALE by the end of the TV season.
REMIX is designed for the British Channel 4 public-service television broadcaster
Channel: Channel 4 / E4
Type: Public / Commercial
Suggested Slot: Prime time, Sunday night’s 20h_ _
Currently Popular Shows: Skins, Misfits, One Tree Hill
Season: 11 Ep.
Twitter HASHTAG: #REMIX
**_REPLACING: _**Current show in the slot is River Cottage, an alternative health food program presented by Hugh Fearnley Whittingstall that is underperforming; research shows potential slot viewership is younger and Web-oriented than currently met by the slot.
REMIX employs game mechanics (also known by the popular buzzword gamification) that takes advantage of psychological insights into what makes games fun and engaging. Game mechanics increase viewers motivation to engage with the story while multiple platforms (TV show, social network, and mobile game) allow varied entry points to the storyworld, each a potential point of capture for audience attention. The platforms are naturally aligned and feel integrated to retain the player across platforms once his or her attention is first captured.
The audience is young but tired and demoralized — _the European I-studied-but-can't-find-a-job _generation, concerned with the economic crisis. An up-beat an hopeful program that educates the audience in an entertaining way is useful for the improvement of their lives and creates addiction (an thus a following) with its message of hope.
- Social and Cultural Characteristics: Multicultural UK (possibly immigrant) background
- State of Mind: Aspiring but Concerned w/ day-to-day economic crisis
- Emotion: Unhappy
- Attitude: Tired and demoralized
REMIX aims at a young demographic but makes head-way into more youthful middle-aged groups. In terms of gender, the source of our content — pop culture of movie and music — is interesting for both genders.
- Age: 15-35 demographic
- Gender: M60% / F40%
- Ethnic: Diverse, multicultural UK-audience
- Education: High school to university education to a master's degree
- Income: Low to medium
- Social Position: Student / Employed (but looking for more)
Competition: The target audience may chat with friends on Facebook and look at weekend party-pictures instead of watching television. This the generation where the effects of attention-economy are fully visible and must be met with appropriate aesthetic to deliver content successfully.
The communication problem is that while the target demographics and psychographics have a very high awareness of pop culture, they have a 1) low awareness of cultural remixability, and 2) an attitude of a powerless consumer who believes he or she cannot create anything of value.
Inspire target audience for action in the coming week by:
- Increasing awareness of cultural remixability
- Change attitude from passive consumer to active producer
The show needs a team of 11 people.
1 Presenter. A 24-29 male celebrity. The presenter PLATO is a male celebrity but preferably from a poor background, scruffy haired and professor-like and possible graduate student (like Professor PhD Aleks Krotoski of the BBC's series The Virtual Revolution) but with an elevated aesthetic of coolness. Example look Russel Brand:
**3 Community-Fan managers. ** The fan managers are the 3 people who take care of the community and engage in authentic discussions and make the fans feel at home in the social network and the REMIX game app.
**7 Pop Culture Researchers. **There are 7 researchers who find remix stories; that is connections between movies, connections between music. The researchers write the stories into a consumable format for the show and for the social network.
The running order is conversational with 3 tentpole elements proposed to keep the format structured and coherent. The running order remains the same in each episode in each global city, giving the format integrity independent of the location.
- 00:00 Intro credits
- 00:30 Explosive entrance in front of a POP CULTURE institution (ex. Rolling Stones)
- 01:00 Introduce guest sidekick
- 02:00 Introduce first pop culture phenomenon
- 05:00 Analysis with expert, location 1
- 08:00 Analysis with expert, location 1
- 10:00 Introduce second pop culture phenomenon
- 11:00 Analysis with expert, location 2
- 15:00 Analysis with expert, location 2
- 20:00 Introduce third pop culture phenomenon
- 21:00 Analysis with expert, location 3
- 25:00 Analysis with expert, location 3
- 29:00 Commercial break
- 35:00 Introduce one remix fan
- 40:00 Analysis with fan
- 45:00 Analysis with fan
- 50.00 Run TOP 3 sent in POP CULTURE REMIXES (based on online vote)
- 55:00 Announce WINNER of the WEEK
- 57:00 Call to action 1) SEND IN remixes, and 2) VOTE ONLINE
- 59:00 End credits roll
Detailed synopsis of sample episodes are given at the end of the proposal.
REMIX is accessible across media, with each medium adding value to the format tentpole show but at the same time playing to the strengths of each medium. For example, YouTube offers background clips shot during PLATOs travels and he remains in character, answering Twitter and Facebook comments as PLATO. World Cinema experts join over CNN-like video interviews in the social network, offering expert advice on remixing that is not featured in the show. Quick Skype video calls from within the TV show to other parts of the planet give a truly global transmedia aesthetic to REMIX.
- The presenter PLATO is active on Twitter and Facebook tweeting and talking to fans, always in character.
- The YouTube REMIX Competition encourages viewers to submit remixes through a branded iPhone/iPad application and vote on other’s submissions. The REMIX official list evolving and high quality content raises to the top.
- The REMIX app for iPhone and iPad allows simple remixing of creative commons content and incentivizes viewers with a one-click submission to REMIX competition.
- The app's social network allowing following and messaging other remixers in the community, driving word of mouth about the show. If we're lucky, some of the content may become viral. Upload your remix and used a built-in remix editor to create a remix of Creative Commons licensed content on YouTube
- The brand feel/ youthful and as an inspiring tone
- Tone: Youthful.
- Co-Branding opportunities include CH4 film channel owns Film 4 and based on chosen remixed films, one film is shown on Film 4 the following week as REMIX Choice of the week. Cobranding may take place in form of Thematic Months and Special Weeks. Example: REMIX of Sembene from Senegalese cinema.
- Possible brand collaborators include the World Cinema Foundation that deals with restoring old movies, the California Newsreel distributors that focuses on world cinema, as well as film professors from the University of Souther Californian and the Tisch school of Arts in New York City.
- This is the only edible merchandize available. The REMIX beverage is a soft drink that mixes fruits from around the world brings the show’s brand into mainstream retails markets.
REMIX includes content from a large variety of media properties from around the world, meaning licenses need to be tracked down from license holders for some difficult films and music that may take time and relatively high cost.
A strong transmedia presence allows sentiment analysis to be performed on each medium used and each episode's influence on the audience calculated independent of and toghether with transmedia extensions taken in account the aggregate score. An analysis of the REMIX social network allows for a graph analysis that results in a visual map of connections by type and frequency that indicates traction (interest in a particular piece of content) which may provide further ideas in which directions to develop the show.
- REMIX uses the popular #remix Twitter hashtag that can be tracked for share counts.
- Channel 4 can track share statistics for content shared on the REMIX social network.
- Channel 4 can track vote statistics based on the iPhone/iPad usage and number of uploads from these devices.
Like the BBC documentary series led by Simon Reeve (Equator, Tropic of Cancer, and Tropic of Capricorn) and niche travel shows like Anthony Bourdain: No Reservations, REMIX takes a truly global view of remix culture, with cities around the world performing the role of exotic foreign locations that are one of the key attractions of the format.
The format foresees one season to be limited to 12 episodes as finding remix connections in each new city is a time-consuming and research-intensive task which needs a period of preparation before each season; a typical Channel 4/E4 series runs for 7-8 episodes, so this is a bit longer. On the other hand, the almost unlimited number of creative cities around the world creates the opportunity to continue the format in short series (as is common in British TV) ad-inifinitum.
NYC (Season Start)
#RX01 NEW YORK CITY HOST: PLATO GUEST: DJ SPOOKY
New York City is the capital of remix with artists from all over the world collaborating on the future of music.
PLATO enters with a explosion, stepping through a vintage Star Wars poster and rips the paper apart with his bare hand.
Introduces remix professor Lawrence Lessig who arrives on a skateboard.
The duo start walking towards lower Manhattan with delightful banter going on how remix is part of how culture is made.
They drop into a movie theatre where Star Wars was first shown and talk to an old-timer about what it was like to see Star Wars in 1977.
More walking on the NYC streets and banter with shots of kids skateboarding.
We arrive at comic book store filled with Star Wars comics where we find the book of Joseph Campbell and uncover his idea of the monomyth.
More walking on the NYC streets and banter with shots with kids airbrushing illegal art on the walls.
They stumble upon a writer in a coffee shop who reveals there’s a transmedia storytelling ‘going on’ that has deranged generations.
We meet Nate Harrison and hear about his experience.
We post a video response on YouTube to Kirby Ferguson to ask him about the inspirations to Star Wars and find out about Westerns and War movies.
Before we know it Kirby appears and we hear from him about Flash Gordon (1936), Hidden Fortress, Yojimbo, The Searchers, The Good The Bad and The Ugly
And the Dambusters, the Bridges of Toko-Ri, Akira Kurosawa, Metropolis Tin Man, Space Odyssey, 7th Voyage of Sinbad, Forbitten Planet, Triumph of the Will and Silent Running that in one form or another were remixed into Star Wars.
Everything is a Remix, a web series that in part inspired this format